New look, same goodness

What’s in a bottle?

If it comes in shapely curves, it connotes abundance. If it stands out from the rest, then it must be Lady’s Choice.

Like a mom who adds a twist to a handed down recipe, Lady’s Choice reveals a new look that breaks away from the traditional straight contours of other dressings and spreads that consumers have been used to.

With the new bottle, class meets function. It’s chic enough to be used again as containers for other things, without looking like, well, a mayonnaise bottle. Use it for storing buttons, trinkets, and other whatnots. Fill it with colorful polished stones, candles, or potpourri, and voila, instant centerpiece. The only limitations with what one can do with the new Lady's Choice bottle is the imagination.

And if there’s anyone who could understand all the repackaging, it’s the Filipino women who are no strangers to makeovers and innovations. For they, too, constantly reinvent themselves to keep up with a world obsessed with changes. They are ready to get out of their comfort zone and take on challenges.

We’re talking about women who go beyond what is expected of them. They’re the ones who juggle a career, being a wife and a mother and still have the time for herself. They’re same ones who are able to make both ends meet and still manage to prepare her family’s favorite merienda, without fail, every Sunday.

Lady’s Choice recognizes such feat. That’s why they too, try to keep up with the resourceful Filipino women by constantly improving already tried-and-tested products. Because they know, every Filipino woman always deserves something better.

What’s in a Lady’s Choice bottle? All the same goodness that the Filipino family has associated the brand with for 50 years. And, a testament to the spirit of creativity of every Filipino woman.